Content nowadays can be considered a valuable asset of a company. Good content brings attention to your branding and reputation to your product or service.
If you’re still unclear about how to make content that wins, the Content Marketing Matrix is the right weapon you ever need.
All types of content can be divided into 4 groups based on its purpose: to “EDUCATE”, to “ENTERTAIN”, to “INSPIRE” or to “CONVINCE”.
Content that entertains/ inspires is more emotional whereas content that educates/ convinces is more rational. Usually, a company should engage with customers through their inner feeling then give them reasonable argument to finalize the buying decision.
Starting with emotional content is a good choice since people remember longer what makes them cry, laugh or highly motivated. Then rational content can be used afterward to enhance trust and reassurance.
You don’t need to use all these, just pick the most relevant content types to your business and make sure to keep a good balance between the four categories.
Credit to Smart Insights
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