What is a Marketing Stack – and why should you care?

What is a Marketing Stack – and why should you care?

You have heard about Tech Stack, but how about Marketing Stack? A Marketing Stack, or a Marketing Technology (MarTech) Stack is a group of tools that marketers use to efficiently and effectively execute marketing activities, across a number of channels. There is no one-size-fits-all Marketing Stack. Depending on the size and needs of the business,…