Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). You pay more while achieving less. Only by reducing cost can you survive in an increasingly competitive…
Preview(opens in a new tab) What is S-commerce? If E-commerce (EC) is an abbreviation for Electronic Commerce, S-commerce (SC) stands for Social Media Commerce – the buying and selling of goods and services over social media channels, primarily Facebook and Instagram. Another important term related to this subject is M-commerce, or Mobile Commerce (MC). MC…
1) There are 2.32bn monthly active users as of December 31, 2018 2) There are 1.52bn daily active users on average for December 2018 3) Users are accessing the site or app eight times per day on average. 4) People spend an average of 35 minutes per day on Facebook. 5) Facebook has more than…
The report serves as a great tool for marketers to catch up with the latest trends & topics and shape up their 2019 marketing strategy. Some highlights are: BEAUTY & FASHION Green formulas & eco-friendly packaging will get more attention. Cosmetics, skincare, clothing are used as a mean to express lifestyle. COMMERCE The awareness towards…
The services will continue to operate as stand-alone apps, but their underlying technical infrastructure will be unified, said four people involved in the effort. That will bring together three of the world’s largest messaging networks, which between them have more than 2.6 billion users, allowing people to communicate across the platforms for the first time….
Do you use Facebook groups? One day you suddenly realize you are a member of a strange group you have absolutely no idea about, just because a friend added you to that group without your consent. Even though your friend may have good intention, it’s annoying that you don’t have control over what can largely…
Have you heard the term “dark post”? Although it may sound shady and imply Blackhat tactic, there’s really nothing evil about dark posts. In fact, Facebook officially referred them as “unpublished posts”. While a published post (both organic and boosted) appears on your Facebook page timeline and the feeds of your followers, an unpublished post…
Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…
If you don’t target the right audience, no matter how much money you burn on Ads, it will never bring sales. Luckily, Facebook is generous enough to give you 3 types of audience for your Ads campaign. ? Standard Audience: you specify your audience’s sex, age, location, interest, behavior, etc. When you run your first…
Do you run Facebook Ads? More and more people are spending money on Facebook Ads, leading to substantially higher CPM and higher Cost per Engagement. Only by reducing cost can you survive in an increasingly competitive market. Here are 7 easy ways to help you optimize your Facebook ads & decrease cost 1. Optimize Delivery:…