Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Scale a Successful Facebook Ads Campaign: Vertical Scaling vs. Horizontal Scaling

Imagine you just have a winning campaign. Now what? How do you scale its success? There are 2 types of scaling: vertical scaling & horizontal scaling. ? When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI. ? When you scale horizontally, you spread testing across multiple ad sets,…