Originally published on Zariance.com Daniel Nguyen is CMO & Partner at Aurora Digital, a top-rated Finland-based agency that helps innovate, build and launch your brand to the market. With a wide-range expertise in Design, IT development and Marketing automation, Aurora Digital accelerates business growth and connect it with a wider audience. The company has been serving…
Learn the pros’ secrets to getting the best ROI from your Facebook campaigns! More and more people are spending money on Facebook Ads, leading to substantially higher CPM (Cost per 1.000 impressions) and higher CPE (Cost per Engagement). You pay more while achieving less. Only by reducing cost can you survive in an increasingly competitive…
I’m pretty sure that all of us have experienced such a funnel before. Nowadays buyers are more enlightened and empowered than ever. They are placing greater demands on businesses to “do things right”. Are you building your business to last – or just for quick bucks? #marketingfunnel #marketingstrategy #businessstrategy #digitalmarketing #onlinemarketing #growthhacking #agrowthhacker #marketoonist #marketingcartoon…
You have heard about Tech Stack, but how about Marketing Stack? A Marketing Stack, or a Marketing Technology (MarTech) Stack is a group of tools that marketers use to efficiently and effectively execute marketing activities, across a number of channels. There is no one-size-fits-all Marketing Stack. Depending on the size and needs of the business,…
1) 1 billion monthly active users (as of June 2018).2) 500 million daily active users.3) 25 million business profiles.4) 2 million monthly advertisers on Instagram.5) Under-25-year-olds use Instagram 32 minutes per day.6) 4.2 billion “Likes” per day.7) 95 million posts per day.8) 400 million Stories per day.9) 80% increase, year-by-year, for videos.10) Instagram images get…
Today we hear stories and news all over the world from various online sources, but how should we judge them? How do we know that what we are watching is authentic and the real story? Sometimes what we see is not always reality. Never judge anyone from one-sided stories. Open your mind for a better…
All of us are using social media on a regular basis. But do you know the lifespan of your posts on social media? Understanding how long your social media content last helps you decide how often you should post on each platform. ⚡ Information on Twitter moves the fastest of all the social networks. The…
LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience in the U.S., with plans to expand globally in the coming weeks. The new Pages will include a content suggestion tool for Page Admins, a suite of tools that help businesses better…
As it turns out, consumers don’t hate ads; they hate BAD ads. Take a look at this interesting statistic: ⚡ 83% agree “Not all ads are bad, but I want to filter out the really obnoxious ones.” ⚡ 77% agree “I wish there were a way to ad-filter instead of ad-block completely.” ⚡ 91% of…
Have you heard the term “dark post”? Although it may sound shady and imply Blackhat tactic, there’s really nothing evil about dark posts. In fact, Facebook officially referred them as “unpublished posts”. While a published post (both organic and boosted) appears on your Facebook page timeline and the feeds of your followers, an unpublished post…